Promotion Guide For Happy Hour Specials In Bethesda MD

By Jason Collins


As people go about their work on weekdays, they look forward to the time they will finish work to go visit a certain restaurant and spend a good time with friends. During this time, you may be disappointed to have little or no business at all. Coming up with a marketing tool to promote Happy Hour Specials in Bethesda MD is a way to increase your sales.

After-hours mostly take place in the evening. Research shows that a fifth of these who visit restaurants to eat and sip cocktails are mostly young people. Hence, such a time means a lot to them. As an entrepreneur, seize this opportunity to do promotion. You will be surprised at just how a good marketing mix may bring you additional revenue.

Utilize the internet. As mentioned above, millennials in Bethesda, MD form the greater majority of clientele during happy hours. The technique with which you layout the eating area matters a lot. Customers look for a mix of uniqueness and a little sophistication to the experience. Offering great deals on social media and the web is a tool of attracting the youth who utilize technology a lot.

Lowering the prices against food and beverages in the menu is an effective way of converting the quiet hours into a buzz of activities within the area. Almost fifty percent of those who hold evening specials with high regard are lured by low price tags on foods. Affordable food and beverages motivate them to enter a particular cafeteria after a busy time at work.

Make the wishes of guests your command. It is critical to know the type of clientele that visits the eatery. They are the king. Therefore, know their needs and wants and what they prefer taking. This knowledge should inspire the way you create an appealing menu that is in line with their habits and character.

Offer lucrative deals on collective visits. It is almost impossible to find a guest entering a particular food and beverage service establishment as a single person. A good number of them come in accompanied by their friends from work or relatives. By giving a group discount on an appetizer platter, for instance, you allow them to feel appreciated and welcomed. Such group deals bring in more group visits.

Everyone who knows the importance of happy hour specials looks forward to this time with great anxiety. Hence, to meet the high hopes, do proper planning. Instill in your staff that this time is not only an event but it is a continuous process. If you expect guests to stay for dinner, then do early consultations on the dinner specials. People will have a good time and they will bring more of their allies and relatives.

For you to establish a niche in the market you serve, make an attempt to extend the special offers in the night too. Because not every person will have the chance to interact with their friends and work mates in the evening, give them a chance to have the same feeling during the night. It is the only way you can optimize on sales.




About the Author: